by Ian Kaye | Business Start-up and Growth
I’m probably rather late to this party, but nonetheless I thought it worth providing an overview of Seth Godin’s book Purple Cow.In a nutshell Godin tells us to be remarkable! To stand out from the crowd, and make yourself noticeable. There are too many products that...
by Ian Kaye | Business Start-up and Growth, Random
Lord Sugars apprentice was hired last night. Tom the mad scientist type got the positive pointed finger after eleven weeks of random tasks set up for good television.From several weeks back I thought there could only be one of two winners, the two that had their own...